Today's customer is constantly connected via their mobile device, is plugged into social networks, and does their own research to solve their problems. It is no surprise to find that customers are almost 60 percent down a sales cycle before they actually make contact with the company that they are researching.
Your customer relationship management (CRM) system should enable your people to excel in this new world. CRM systems built for a traditional sales cycle are outdated—they are static and not able to help you in a dynamic way.
Built on a robust set of technologies, Microsoft Dynamics CRM provides enterprise-grade scalability and increased flexibility for organizations of all sizes.
Forward thinking businesses are increasingly deepening their focus on revenue enhancement activities. Growing the top line is key to long term viability, growth and success. To do this, they must be laser-focused on the processes that drive sales; the processes that center on the customer
Completely configurable process guidance takes the "guess" out of "work," driving each individual and your entire organization toward success. It's a roadmap—from where you are now to where you need to go to reach your ultimate goal. Best-practice Marketing, Sales and Service processes help senior management make rapid, complex decisions on where to target marketing spend, and how best to craft promotions and offers.
And it helps reduce the demands of onboarding so you can pull new hires from the sidelines and onto the field of play.
Foster productive internal and external communities by enabling your people to share news, information, and best practices. Embedded Yammer and powerful file-sharing capabilities enable you to collaborate with your team in the context of the work at hand.
Your mobile sales reps will continue to "work the deal" while on the road. Your field salespeople can arrive prepared for every meeting by accessing schedules and communications via the phones and tablets they choose to use. And, with access to real-time customer and partner information, they can deliver more impactful engagements.
The famous phrase, "If you can measure it, you can manage it," definitely applies to successful sales and marketing efforts. Knowing what is working allows you to invest in the right places to help increase the return on investment (ROI) of your campaigns.
If you can easily leverage your data for rapid insights, you can make informed strategic and operational decisions. Real-time intelligence from your website can help ensure that you roll out the right campaign to the right customers.
Microsoft Dynamics CRM and MarketingPilot help you to empower your sales and marketing teams with the appropriate intelligence to build lasting customer relationships.
Customers today have many choices when it comes to how they want to connect. Creating a meaningful relationship can require many touch points across multiple channels along the way.
Take your account and contact information from static to dynamic by providing relevant insights through real-time account data, news, social activity, and connection information. Use integrated sales intelligence and social media to target profitable opportunities and to have more relevant sales conversations.
Give your sales managers and executives increased visibility into business health using rich inline visualizations and real-time dashboards.